Reverse cell phone directories

Mobile communication could be used to create and co-ordinate car sharing schemes amongst villages, and provide real-time information about public transport services and the ability to make request stops.  Mobile marketing has become a mainstream marketing tool and marketers must now identify and reach their mobile audience.  Mobile phone companies are careful to emphasize that the camouflage of a reverse cell phone directory is not supposed to actually hide mast construction from community residents, but Hans Ultich-Raithel of Munich’s Environmental Institute is not too sure.  That’s because LG, Motorola, Nokia and others are in a fierce battle to please finicky customers as new entrants like Apple, with its popular iPhone, seek to upend the traditional mobile phone business.