Market Letter Must State Scheme Deadlines

At times an investor doesn’t have time to read the entire market letter at length. He or she may quickly scroll through the closing date of investments, bonuses and schemes and take a decision. It is therefore recommended that you specifically design a page in the letter that carefully talks about the near expiry date of a scheme. This prepares your investors to plan their investment options well in advance.

There should be a separate page in your market letter that only talks about the opening and closing of the IPO. Avoid singling out the deadline of a particular investment because you never know who may be willing to invest in that option. Try to include multiple options for multiple investors.