Let Me In On the Secret

I have often wondered about claims such as the one from john alvino, to buy his “product” and see the amazing results for myself. I wonder about these claims because if they were so good, why is he the only one who knows the secret? I remember when I was younger, my mom bought some of the latest “diet product” it claimed all she needed to do was take their product and she would lose tremendous amounts of weight. She did lose weight, but it was because the product made her sicker than a dog. So, is that all these products are doing, taking one aspect of weight loss and making the most out of it. I am not about to spend money on one of these muscle building programs, but I would like to be in on the secret!