What is Emyth?

A business owner usually thinks that he/she acts as the anchor of his/her business. He or she plays three major roles- the technician, the manager and the entrepreneur. These three roles constitute the Emyth. Usually an entrepreneur enters a business related to a thing that he/she is comfortable with. He/she starts enjoying the technique and his/her capabilities to perform that technique proficiently. He/she forgets to take up the role as a manager. This leads to future problems. He/she beholds a myth that his way of handling the business is perfect. This myth is called the Entrepreneurial Myth aka Emyth.