Orange County Web Design Functionality Concepts
21 December 2007
Successful website owners understand that their Orange County Web Design should be functional in the following ways:
Navigation: This must be clear, informative and easy to use. Each visitors should instinctively know how to quickly get to the various parts of your website.
Browser compatibility: Your website must work correctly in all the main web browsers, such as Internet Explorer, Firefox and Safari.
Clear design and branding: The overall layout design of your site should be a clear, clean design and incorporate your company branding.
Balance: Include in your website the right balance of text - break text up using pictures, as people dislike reading large blocks of text online.
Communicate clear benefits: Your website must clearly emphasise the benefits of using your company - your unique selling proposition. Lots of businesses make the error of explaining all about themselves to the visitor instead of actually advising them as to how they can assist in solving their problems.
Testimonials and client lists: Far too often I see customers bury their gleaming testimonials and client lists away in a corner of their website. If you have good testimonials and impressive client lists then use them throughout your site. Testimonials should be scattered throughout the main pages as they tend to make an impression, yet no one particularly goes searching for the testimonials page on a website.
Do you have an interesting story to tell? If you have a story of interest to tell about your company - maybe how it was born, or interesting case studies where you have helped a client, then tell the story. People enjoy stories - they delight and captivate and can be used as successful examples as to how your business can help them.
If you consider the above factors, then you should have a clearer image of how your website is going to look and work. You can then pass this information on to your web designer and you will be more likely to get a website that you are satisfied with and that does exactly what it’s supposed to- increase your business.